The unique concept
Beneficiary cultural organizations receive her donation from the general revenue of the lottery or directly on the basis of its participant code listed on the lots. Participants in the lottery can thus also provide guidance on the use of proceeds. It is therefore the most democratic lottery with a unique approach to subsidize.
Using the promotional code organizations can perform additional draws with prizes specifically for their own support. They can shape their promotion entirely in their own way. The foundation 'De Nationale Kunst Loterij' (The Dutch National Art lottery) offers this functionality in the certified and tested on-line lottery administration and draw system.
• Participants of the lottery support art & culture and create chances of winning both a large cash prize and art prizes of their choice.
• The supplied prizes sponsored or funded by the beneficiary institutions create along with the participants in the lottery a great 'win win' situation.
Artis are able to do there work
People who could not afford it otherwise may come into contact with art.
• By this concept of the many sponsored extra prizes De Nationale Kunst Loterij is the highest-paying charity lottery in the Netherlands.
The concept was submitted in 2011 to the Benelux Office for Intellectual Property (BOIP) under i-depot number 022119